Black Star Experience
The Black Star Experience serves as Ghana’s leading brand in Culture, Arts, Tourism, and Creative engagement, bridging local and international audiences.
It embodies all the interactions linked to the renowned and legendary Ghanaian hospitality across various dimensions.
This encompasses the structured processes that enable both Ghanaians and non-Ghanaians to explore, engage with, and appreciate the richness of the nation’s cultural assets, attractions, and pleasures.
The Mission
Reaffirm, Revitalise and Reimagine the essence, identity, and spirit of Ghana to attract People, Investments, Businesses into the Ghanaian Economy.
Our Vision
- Align Ghana’s brand reputation with the 20 most esteemed country brands worldwide.
- Incorporate the BSE framework into all facets of the nation's initiatives across multiple sectors.
- Elevate Ghana's image as a preeminent and preferred destination for global travellers.
- Tansform Ghana into Africa's Culture Capital.
Our Strategy
AMPLIFY and or CREATE
…existing platforms, programs, events, and attractions promoted via local and global media.
…select, collaboratively develop, originate and implement bold new initiatives.