ABOUT US

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Who We Are

Black Star Experience

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The Black Star Experience serves as Ghana’s leading brand in Culture, Arts, Tourism, and Creative engagement, bridging local and international audiences. It embodies all the interactions linked to the renowned and legendary Ghanaian hospitality across various dimensions.

Our Position

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This encompasses the structured processes that enable both Ghanaians and non-Ghanaians to explore, engage with, and appreciate the richness of the nation’s cultural assets, attractions, and pleasures.
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The Mission

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Reaffirm, Revitalise and Reimagine the essence, identity, and spirit of Ghana to attract People, Investments, Businesses into the Ghanaian Economy.

Our Vision

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  • Align Ghana’s brand reputation with the 20 most esteemed country brands worldwide.
  • Incorporate the BSE framework into all facets of the nation's initiatives across multiple sectors.
  • Elevate Ghana's image as a preeminent and preferred destination for global travellers.
  • Tansform Ghana into Africa's Culture Capital.
  • Inject $5 billion into the Ghanaian economy by 2027.

Our Strategy

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AMPLIFY and / or CREATE

…existing platforms, programs, events, and attractions promoted via local and global media.
…select collaboratively develop, originate and implement new initiatives, formats, and executions.

Our Tactics

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Develop, structure, and release the Ghana Brand Guide, which will set a framework that connects, simplifies, and integrates various parastatal efforts, fostering a cohesive national narrative.
Augment and support various experiential programs and activities at both local and international levels to optimize their effectiveness.
Collaborate actively with partners to provide resources and guidance to both local and international entrepreneurs, facilitating the execution of ambitious and beneficial cultural attractions, experiential platforms, and projects worldwide.