#PutGhanaOn is a national invitation to not only wear Ghanaian fashion, but to name it, choose it, champion it and open doors for it.

The campaign calls on Ghanaians and everyone who believes in Ghanaian creativity to make Ghana part of the look—from locally tailored clothing and contemporary fashion to jewellery, footwear, beauty, streetwear and upcycled pieces. It is a call to name the names by recognising and crediting the designers, stylists, artisans and makers behind what we wear; to back what we love by buying, stocking, commissioning, funding and creating opportunities for Ghanaian fashion; and to show it off by taking Ghanaian fashion into our offices, schools, sports, music, retail, travel and onto the global cultural stage.